Therapy Business Brief
Hi, I’m Avivit Fisher. I’ve been working in mental health marketing since 2017, and I write Therapy Business Brief for therapists who want to think more clearly about private-pay growth, without hype, urgency, or constant course-correction. Each week, I share perspective on private-pay growth, marketing decisions, and the realities of running a therapy practice.
🛎 [TBB #175] Introducing the Private Pay System™
THIS ISSUE IS SPONSORED BY Trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR Introducing: Private Pay System™ If you’ve been in private practice for a while, you’ve probably done many of the “right” things: updated your website, refined your niche, maybe even invested in marketing support, only to find private-pay growth still hard. That gap between effort and outcome is something I’ve been...
🛎 [TBB #177] When ideal client work stops doing its job
THIS ISSUE IS SPONSORED BY Trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR The right fit is not the problem For years the foundational strategy work I did with private pay practices was based on the understanding of the "Ideal Client". Specifically, I relied on 3 categories to understand who the best fit was: What type of people you prefer to work with The type of people that can pay your...
🛎 [TBB #176] The hidden economics of bad decisions
THIS ISSUE IS SPONSORED BY Trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR The cost of making wrong choices In business (as in life), mistakes are unavoidable. But the unpopular truth is that many of them can be minimized. The now-popular adage “move fast and break things” worked for a specific period of time, and for a very specific type of business. Yet for years, we’ve been encouraged...
🛎 [TBB #174] The cleanest way to end your year
THIS ISSUE IS SPONSORED BY Trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR Let's wrap it up in a bow I confess, I didn’t reach any of the three goals I set for 2025. But what's more humbling is realizing that the goals I picked a year ago were completely misaligned with my business. Instead, I achieved other goals. Like doubling my revenue and getting crystal clear on what happens next....
🛎 [TBB #173] Here's why your practice may be invisible on Google
THIS ISSUE IS SPONSORED BY REDD STRATEGY Get Found in Local Search & Maps. Attract clients who are searching for therapy near them. See GBP Optimization Details NOTES FROM THE EDITOR Let's make it easy on Google This week I spent hours digging into my clients' Google Business Profiles. What I found there was a treasure trove of information that explains why so many therapy practices get so few online leads. Today, I'll share a few of my insights with you. Why Google can't see your practice...
🛎 [TBB #172] The Silent Reason So Many Therapists Burn Out
PARTNERS AND SPONSORS Today's email is brought to you by Simple Practice — trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR You're not a cookie When I lived in Colombia, there was a common saying: “Bueno, bonito y barato.” It translates to “good, pretty, and cheap”, and it’s used to describe anything that sounds too good to be true. I'm bringing this up because I often see the internal...
🛎 [TBB #171] Why most therapists undercharge
PARTNERS AND SPONSORS Today's email is brought to you by Simple Practice — trusted by over 225,000 practitioners. For a limited time, get get 70% off* your first year of SimplePractice. Claim 70% Off Now *Ends on 12/05/24 NOTES FROM THE EDITOR It's just math "Charge your worth" is arguably the worst advice on setting your fees out there. Not only is it subjective, but it's based on emotion. Also, how do you even determine "your worth" anyway? Do you need to back it up by a certain number of...
🛎 [TBB #170] If It’s Not Demand, Why Do Practices Fail?
PARTNERS AND SPONSORS Today's email is brought to you by Simple Practice — trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR How not to fail Private practices fail for entirely different reasons than other small businesses. The most cited strategic reason for small business failure is "a bad fit to market's needs". In other words, they offer things that people neither need nor want. So most...
🛎 [TBB #169] Why your marketing isn’t paying you back (yet)
PARTNERS AND SPONSORS Today's email is brought to you by Simple Practice — trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR Marketing is a financial decision Late night is a terrible time to make decisions, especially when it comes to buying. Most promotional emails are sent at night because people are tired, scrolling, and more likely to make impulsive decisions. Nowadays, we all suffer...
🛎 [TBB #168] How to build entrepreneurial courage
PARTNERS AND SPONSORS Today's email is brought to you by Simple Practice — trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR Overthinking Today's issue was inspired by this quote: "Every time you hesitate, someone less talented takes your spot." Posted by Dr. Julie Gurner on LinkedIn, it got me thinking about well... overthinking. As an over-thinker myself, I empathize with my clients who...
Hi, I’m Avivit Fisher. I’ve been working in mental health marketing since 2017, and I write Therapy Business Brief for therapists who want to think more clearly about private-pay growth, without hype, urgency, or constant course-correction. Each week, I share perspective on private-pay growth, marketing decisions, and the realities of running a therapy practice.