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NOTES FROM THE EDITOR​
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"Who do you think you are?"

If this☝️question plagues your mind every time you're thinking of sharing your thoughts publicly, have I got an issue for you!

But first let me ease your mind: you're not alone.

Most therapists I've spoken to over the years have confessed to having these thoughts. Even the most experienced ones.

It's my theory that the more you learn the harder it is to share your thoughts publicly. And social media makes it even harder for its noise and "influencer" vibes.

But the truth is, attracting clients means being seen. Sharing your thoughts and expertise is one of the quickest ways to bring awareness to your practice and services.

But if you're not into competing for attention on Insta and TikTok, here are some other ways to share your thoughts, insights, and attract clients along the way.
(Btw, I'm testing a few of these channels myself):

• Your blog: Yes obvious, I know. Still, the blog that lives on your website is the simplest way to create long-form content of our own that is directed to the type of people you want to attract.
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  Having said that, your blog is not just a space for your reflection, it's a marketing tool and a vehicle to drive traffic to your website. That means planning posts with intention:
  • Use keywords your clients are actually searching for
  • Optimize for Google and AI
  • Answer questions, solve problems, and invite people to book with you
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    If you want help making your blog work harder for you, here's a guide that will show you how to do that.
• Substack: if you're thinking "but what if I just want to write?", you can do that here.
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  In the words of my friend ChatGpt: "Substack is a publishing platform that lets you build an email list and share your ideas directly with your audience—without relying on algorithms or complicated tech."
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  What I like about this platform is the ability to write freely, expressing your opinions without the need to optimize each post. There's no pressure to "perform".
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  It can stand alone or be tied to your business email list. Either way, it builds trust and authority.
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  I’ve started experimenting with my own Substack, writing from a more personal angle than on my blog. So far it's new, but I'm curious to see how it will affect my lead generation.
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• Channels: A bit unconventional way of sharing your thoughts, especially in the US. WhatsApp (mine) and Telegram (mine) channels are very popular for business in Europe and the Middle East.
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  What I like about this type of content sharing is that it lets you broadcast messages directly to your subscribers.
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  There’s no feed, no competition, no need to “go viral.”
  Just you, your voice, and the people who opted in to hear from you. It's an introvert's heaven.
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  If you're testing the waters with messaging and want a way to share your thoughts without being drowned by the Insta flood, channels might be your new favorite thing.

Of course, these aren’t magic bullets.
You’ll still need to promote your content, and commit to sharing regularly. But they are a great way to work through imposter syndrome and start building your authority outside the algorithm.

Because your perspective matters, as a provider and a human.

And now to the news!

NOTEWORTHY

Behavioral Health Investment Bounce-Back

M&A activity in behavioral health is expected to pick up in 2025, especially in autism and IDD care.

It’s a sign that investor interest is returning and the competitive landscape may shift again.

BUSINESS AND PRIVATE PRACTICE

Is Your Practice Actually Profitable?

Rebecca Kushner is a fractional CFO who helps therapists move from financial overwhelm to clarity and growth.

She’s offering a free Profitability Calculator to help you see if your current pricing, expenses, and caseload are aligned with your income goals . Even if you're not a numbers person.

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INDUSTRY NEWS

Private Equity Expands in Mental Health

Private equity now owns 6% of U.S. mental health facilities.

As consolidation grows, private practices may feel more pressure to stand out.

FINAL THOUGHTS

You don’t have to go viral to be visible.

Whether you're sharing on a blog, Substack, or through a signal-style channel, your perspective matters.

If social media feels too loud, find a format that feels more like you.

It’s not about being everywhere, it’s about building authority somewhere.

See you next week,

Avivit