Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERSNOTES FROM THE EDITORReality Check 2025This week I had an impromptu coffee chat with my friend Andrea from Liquid Cents Bookkeeping. We both work with therapists in private practice, so naturally, we ended up talking about the industry and some of the changes weβve been seeing in 2025. Both Andrea and I noticed a dip in private pay leads for our clients over the past year. Today, I want to share what Iβm seeing with you too. But first, let me say: Here are my three main observations:
I also posted about this topic on LinkedIn recently, and got even more insights: competition, oversaturation, and mental health tech companies with giant marketing budgets are also squeezing the market. Despite this, I'm still very optimistic about your ability to attract private pay clients. Here's why: This is not the time to give up on private pay clients altogether. Want to share your perspective on private pay? Just hit reply, I'd love to hear from you! π° And now to the news! π REGISTER TODAY!NOTEWORTHYHigher Diagnoses For Publicly Insured KidsA new study found a sharp rise in mental health diagnoses among children with public insurance. β
β β BUSINESS AND PRIVATE PRACTICEAn AI Question That Misses The PointInstead of fearing replacement, this article argues therapists should focus on how AI can complement human care. Itβs a smart take that aligns with the idea of using tech to enhance your work, not compete with it. β
β β INDUSTRY NEWSThe Global Decline In Youth Mental HealthA major global study shows worsening mental health trends among young people. If your practice serves teens, young adults, or families, this data reinforces the urgent need for skilled human-centered care. β
FINAL THOUGHTSThe market is tougher β but you are tougher. Private pay isn't dead. See you next week, Avivit |
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.