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NOTES FROM THE EDITOR​
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Earning Trust

Last week I wrote about consistency. I think that almost any marketing channel can work for you if you're consistent.

For some it's ads, for others it's SEO and Social Media. For me, it's Email Marketing. I've been especially bullish on this topic lately.

I think that every practice should have a solid email marketing strategy, especially now when SEO is being disrupted by AI and the organic reach on social media is at an all time low.

I believe that next, we will see brands becoming even more important for business. The more reputable your brand is as a therapist, the more people will trust you.

When it comes to marketing, trust is earned by showing up consistently for your audience. Email marketing is uniquely designed for earning this trust because it allows you to have a direct conversation with your subscribers.

But growing your subscribers list is not easy. It takes skill and sometimes money. That's why there are so many abandoned newsletters and half-finished campaigns out there.

It's not for the lack of original ideas or valuable content, it's the lack of strategy and a lack of consistent execution that leads them to fail.

But those who succeed reap the rewards of consistently attracting new clients to their practice. So why shouldn't it be you?

Why shouldn't your emails land in your prospective client's inbox and be the guiding voice that helps to make life a little easier? I think it should, because you deserve to have people's trust.

And now to the news!

BUSINESS AND PRIVATE PRACTICE

The Practice 360 Health Assessment

Here's a FREE assessment that will help you Gain Strategic Insights & Eliminate Practice Blind-spots in Less than 5-Minutes.

Built by CheckpointEHR, this assessment will generate a comprehensive report with scores, key insights, and recommended resources for your practice's health.

INDUSTRY NEWS

A New Podcast for Therapists

Berries, a new AI assistant built for clinicians, created In Between Sessions, a podcast made to help you do more of what matters: caring for your clients and caring for yourself.

I had the pleasure of appearing in their second episode and had a great chat with Kym Tolson about Marketing a Therapy Practice.

FINAL THOUGHTS

Marketing trends will keep shifting, that's inevitable.

But building trust will never go out of style.

Showing up in someone’s inbox week after week is the power move you need now.

If you want me to help you get started, let's chat.

See you next week,

Avivit