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NOTES FROM THE EDITOR

If you're new here, welcome!​
Thanks for joining 2,600+ fellow therapists who read this weekly newsletter for marketing insights and industry news.​
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Local SEO is Live and Well

This week I've been talking to my clients about their summer marketing plans.

I believe that this summer will be unlike the others in terms of attracting new clients to your practice. There are a few reasons for this prediction:

1. Economic uncertainty is making people more cautious with spending.
2. AI tools are making support more accessible.
3. There’s more competition, often with bigger marketing budgets.

So if you're wondering about your own summer caseload, I recommend focusing on these two things: increasing visibility and generating leads.

In simple terms, letting as many people as possible know about your practice, and incentivizing them to make contact with you.

And there's one tool that can help you achieve both goals, your Google Business Profile (GBP).

To explain why it's a good tool to focus on right now, I've recorded this quick explanatory video.

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As you can see, having an optimized GBP can boost your online presence to the top of search results, without investing months on your website's SEO.

If you find this exciting but need help understanding how your GBP is performing right now and what you can do to improve it, I can help.

You can get a full Google Business Profile Audit and a custom report within 2 business days for just $67.

​Request your GBP Audit here.

Let's get you on the map!

NOTEWORTHY

Mental health worsens for U.S. mothers

A growing number of American moms are struggling with mental health challenges.

Financial strain and lack of support systems playing a major role.

BUSINESS AND PRIVATE PRACTICE

Private Equity Moving Into Psychiatry?

Private equity is gaining ground in psychiatry, and not everyone’s thrilled.

This article looks at what it could mean for care quality, provider autonomy, and the future of mental health services.

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INDUSTRY NEWS

Insurers back behavioral health in primary care

Integrated behavioral health is on the rise, with insurers showing more support for blending mental health into primary care settings.

A shift that could expand access and funding across the board.

FINAL THOUGHTS

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When it comes to this issue, this quote couldn’t be more true:

Despite AI and the economic shifts changing the bigger picture, your next client is still searching for “therapist near me.”

So let's focus on what you can control now.
Show up in your area and make it easy for people to find you

See you next week,

Avivit