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PARTNERS AND SPONSORS

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NOTES FROM THE EDITOR​
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When things just work

In grad school I became obsessed with efficiency.

I took a class on operations management, and it kind of rewired my brain. I started seeing everything in systems. What works, what doesn’t, and how to make things run smoother.

When it comes to marketing, nothing beats a well-design system. You don’t need a fancy tech stack or the latest tools. You just need a system that makes sense so you don't waste your time, money, and energy on performing unnecessary tasks.

Often, I see therapists feeling stuck because they can’t always connect the dots between a marketing task (like posting on Instagram) and actually getting more clients.

How many of you have dabbled in Instagram because you thought that the more you put out there, the more people will want to book an appointment with you? I know I did.

Spending hours figuring out what to post… writing the caption… editing the video… and then - crickets.

With no cohesive system behind this, it feels pointless. But if you drop your instagram activities into your marketing funnel, it suddenly makes sense.

So if you want to put together an efficient marketing system, think of it in these 5 steps:

1. Build online presence: website, directories, social media
2. Create awareness: outreach, content, PR
3. Generate leads: organic online traffic, referrals, or ads
4. Convert leads to clients: booking tools, emails, nurture flows.
5. Retain clients: excellent service and follow-up

When you look at marketing this way, it’s not a mystery. It’s just a system. And systems can be improved.

And now to the news!

NOTEWORTHY

New Telehealth Rules = New Opportunities

As new telehealth regulations roll out in 2025, behavioral health providers have a chance to expand access and improve care delivery, if they’re proactive.

This article outlines three ways private practices can benefit, including flexibility in care models, expanding reach, and leveraging technology to fill gaps in care.

Why it matters: New telehealth rules could make it easier for solo practices to stay competitive. Worth keeping an eye on.

BUSINESS AND PRIVATE PRACTICE

2025 Therapy Practice Trends You Can’t Ignore

This trend report from Heard explores what’s ahead for private practice: rising importance of specialization, growing demand for in-person care, and new pressures to diversify revenue.

Includes real insights from group practice owners and marketing pros.

Why it matters: The predictions are blunt; therapists without a niche or a plan will struggle. This is your nudge to sharpen both.

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INDUSTRY NEWS

Private Practices Are Feeling the Squeeze

Economic uncertainty, slow insurance reimbursements, and rising overhead are putting pressure on solo and group therapy practices.

This piece explains what’s happening and why a strong financial and marketing strategy is now a necessity, not a luxury.

Why it matters: Economic shifts are hitting private practices hard. If you’re feeling the squeeze, you’re not imagining it, and you're not alone.

FINAL THOUGHTS

I love it when things just work in one beautifully linked system. When everything you do has meaning and makes sense.

And when one link breaks, it's much easier to patch it up than start from scratch.

That's the magic of efficiency.

See you next week,

Avivit