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NOTES FROM THE EDITOR​
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Your Own Marketing Glossary

It's time to tell you about my pet project.

In the past many-many months, I've been working on building an uber-mega FAQ page for my website. This page is a living library of marketing questions and answers for therapists.

Initially, I got the idea from Tim Stoddart, a creator I admire. What began as an SEO strategy quickly morphed into something more meaningful: a free resource hub.

Some of the articles have been written 100% by me, others were drafted with AI and carefully edited by me. In both cases, the content is accurate, clear and written in a way that provides the marketing education many therapist like yourself were never taught.

This content library is not complete yet, but I've answered the bulk of these questions in detail. And more is yet to come.

You can browse by topic, search for what you need, and dig in at your own pace.

And if there's a question you wish was answered but don’t see? Just reply and tell me. I’ll add it to the list.

And now to the news!

NOTEWORTHY

The Hidden Risk in Older Men

New CDC data shows men 75+ now have the highest suicide rates in the U.S., driven by isolation, illness, and cultural norms around masculinity.

Experts call for prevention efforts mirroring youth mental health campaigns.

BUSINESS AND PRIVATE PRACTICE

AI in Healthcare Marketing: Promise & Privacy

Marcella Milliet Sciorra (Swoop) unpacks how AI and data are transforming patient outreach, while warning that privacy risks are rising in step.

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INDUSTRY NEWS

Burnout & Workforce Gaps in 2025

Health Affairs highlights mental health staffing shortages and burnout.

Proposed solutions: upskilling, team care models, and smart tech.

FINAL THOUGHTS

Marketing can sometimes feel a like a maze, especially when no one ever gave you the map.

That’s why I created this glossary: not to overwhelm you with jargon, but to make things clearer, simpler, and less stressful.

So anytime you have a marketing-related question, the answer will be there for you.

See you next week,

Avivit