Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #117] Is there a "D" in your marketing?
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π Did someone share this newsletter with you? Subscribe here. THANK YOU FOR OUR SPONSORS AND PARTNERSNOTES FROM THE EDITORThe 7 P's of marketing"I don't know anything about marketing." This is not a surprising statement from a therapist. What's surprising is the occasional sheepishness with which it's being said, because... Marketing is a separate discipline that requires learning and often a diploma or certificate of some sort. So why should therapists be expected to know it? I for one, know nothing about coding and I'm not embarrassed to admit it! But... I do think that using marketing to grow your business and attract clients who are a good fit for your practice is important. That's why I'm going to break down the classical 7 P's of marketing, and highlight an important (and often neglected) "D" element in this framework. The 7p's are useful because they encompass your entire strategy for attracting clients. Here they are:
I highlighted "Distribution" because we often overlook planning it. We rely on specific methods (SEO, Social, ads) without considering what would make the most sense for our ideal clients. Defining distribution can help us pinpoint the locations where we can have access to a large pool of our potential clients. Maybe it's a local coffee shop, an organization, a referral partner, or even a podcast. Whatever makes sense to YOUR clients' lives. Often, distribution involves contacting other people and building relationships. Not everyone's favorite cup of tea. But if planned well, it can bring you beautiful results. And speaking of distribution, I just posted my thoughts on growing your private practice with ads on LinkedIn. If you're curious, take a look here and join the discussion β SPONSORED BYNOTEWORTHYMulti-State Licensing for Social WorkersThe Biden-Harris administration launched an initiative for the first-ever Licensure Portability Grant Program investment in a multi-state social worker licensure compact. This will allow social workers to work across state lines without the need to apply for license in each state. β
BUSINESS AND PRIVATE PRACTICEBusiness Ethics WebinarIf you want to understand the working-from-home business ethics and compliance better, this webinar is for you. The live event will happen tomorrow, 09/20/24 at 1PM EST. β
β Note: I'm not affiliated with this even in any way, just passing the information along. INDUSTRY NEWSTherapists are Switching to CoachingDeterred by lengthy education and burnout, many Masters-level mental health providers are turning to coaching. The online platform Headspace employs and provides additional training for mental health and wellness coaches. This also allows the providers to see "lower-need" clients. The recent BHB article breaks down the pros and cons of becoming a coach and being employed by the platform. β
FINAL THOUGHTSYou may have noticed that the format of this newsletter has changed. I've updated the News curated section because I noticed less interest in industry news overall. If you like the new format or have thoughts on improving the newsletter, please drop me a line, I'd love to know. See you next week! Avivit Say hi π on LinkedIn, WhatsApp, or YouTubeβ π Partner with Therapy Business Briefβ |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR Let's be honest... As the Mental Health space evolves and offers more options for people to access care through various online platforms and federal funding, private practice owners may find...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR What I learned by promoting other people If you've read my recent emails, you probably saw that I had been promoting Amy Porterfield's Digital Course Academy. I did it because I've...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Limited Time Only! Jump into an ENTIRE module of Digital Course Academy. Watch every video... scroll through each lessonβ¦ check out the tech libraryβ¦ and more! CLICK HERE TO SNEAK A PEAK NOTES FROM THE EDITOR The best way to build your website... is by planning it first. It's obvious, I know. But you'll be surprised at how uncommon this is. People love diving into the most exciting part, the...