Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
๐ [TBB #121] Let's steal a seasonal business strategy
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๐ Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERSNOTES FROM THE EDITORThoughts from last weekWhen I left for a family vacation this week, I vowed to not even think about work. Clearly I failed. Presently, I'm in Cape Cod where I usually spend a week with my family every summer. And every year I can't help but wondering what this New England vacation spot looks like in the winter. If you haven't been to New England in the winter, it's cold. And with Cape Cod's beaches being the main attraction of the area, the tourist season is short. Which means that hundreds of ice cream stands, restaurants, and vacation rentals are closed for the most part of the year. And yet... They remain, and from the looks of it, thrive in business. So what are they doing right? Besides its geography and wildlife, here's what I've noticed about the Cape throughout the years:
When I reflect on these insights, I can't help but draw parallels to a therapy practice. The practices that have carved a niche for themselves can secure their future regardless of the changes in seasons as well. Knowing who we are and whom we serve is more powerful than we realize. Having a distinct identity, clear values, and an "ideal" type of clients will help you stand out among the sea of other therapists around you. And possibly protect you during the slow months in your practice. Even if your practice is not for everyone. And now to the news! NOTEWORTHY40 fastest-growing Behavioral Health CompaniesBehavioral Health Business recently compiled a list of 40 fastest-growing companies in behavioral health. The criteria for appearing on the list is for private, for-profit companies is financing of at least $100,000 in 2020 and generating at least $2 million in 2023. โ
INDUSTRY NEWSBuy now, pay laterPayZen is an AI-powered healthcare financing startup. It aims to make healthcare more affordable with its "buy now, pay later" financing solution. The CEO of of PayZen and the former executive of a lending company, founded the startup after noticing that people were taking personal loans to cover medical bills. With PayZen's affordable plans, it's easier for patients to pay their bills and for providers to increase patient collections. So far, the startup has raised $72 million to date, including $20 million in equity financing in 2022. โ
FINAL THOUGHTSAlthough this issue is dispatched on a Monday, you will receive the next issue according to schedule. Like all people, I needed a break to recharge and plan. Now, I'm back in business and excited to share new content in the next Therapy Business Brief issue. See you on Friday! Avivit P.S. You can email me here if you want to share any feedback, or let me know about a course idea if you have one. Say hi ๐ on LinkedIn, WhatsApp, or YouTubeโ ๐ Partner with Therapy Business Briefโ |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
๐ Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice โ all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR Let's be honest... As the Mental Health space evolves and offers more options for people to access care through various online platforms and federal funding, private practice owners may find...
๐ Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice โ all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR What I learned by promoting other people If you've read my recent emails, you probably saw that I had been promoting Amy Porterfield's Digital Course Academy. I did it because I've...
๐ Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Limited Time Only! Jump into an ENTIRE module of Digital Course Academy. Watch every video... scroll through each lessonโฆ check out the tech libraryโฆ and more! CLICK HERE TO SNEAK A PEAK NOTES FROM THE EDITOR The best way to build your website... is by planning it first. It's obvious, I know. But you'll be surprised at how uncommon this is. People love diving into the most exciting part, the...