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NOTES FROM THE EDITOR

Thoughts from last week

When I left for a family vacation this week, I vowed to not even think about work. Clearly I failed.

Presently, I'm in Cape Cod where I usually spend a week with my family every summer. And every year I can't help but wondering what this New England vacation spot looks like in the winter.

If you haven't been to New England in the winter, it's cold. And with Cape Cod's beaches being the main attraction of the area, the tourist season is short. Which means that hundreds of ice cream stands, restaurants, and vacation rentals are closed for the most part of the year.

And yet... They remain, and from the looks of it, thrive in business. So what are they doing right?

Besides its geography and wildlife, here's what I've noticed about the Cape throughout the years:

• It has a unique and distinct quality to it. You would never mistake it for the Jersey Shore, a beach in FL or the Caribbean.
• It attracts a specific type of audience that values peace, nature, and family.
• It's rooted in history.
• It's predictable. Every year I know exactly what type of experience I will get.
• It's not for everyone.

When I reflect on these insights, I can't help but draw parallels to a therapy practice. The practices that have carved a niche for themselves can secure their future regardless of the changes in seasons as well.

Knowing who we are and whom we serve is more powerful than we realize. Having a distinct identity, clear values, and an "ideal" type of clients will help you stand out among the sea of other therapists around you. And possibly protect you during the slow months in your practice.

Even if your practice is not for everyone.

And now to the news!

NOTEWORTHY

40 fastest-growing Behavioral Health Companies

Behavioral Health Business recently compiled a list of 40 fastest-growing companies in behavioral health.

The criteria for appearing on the list is for private, for-profit companies is financing of at least $100,000 in 2020 and generating at least $2 million in 2023.

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INDUSTRY NEWS

Buy now, pay later

PayZen is an AI-powered healthcare financing startup. It aims to make healthcare more affordable with its "buy now, pay later" financing solution.

The CEO of of PayZen and the former executive of a lending company, founded the startup after noticing that people were taking personal loans to cover medical bills.

With PayZen's affordable plans, it's easier for patients to pay their bills and for providers to increase patient collections.

So far, the startup has raised $72 million to date, including $20 million in equity financing in 2022.

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FINAL THOUGHTS

Although this issue is dispatched on a Monday, you will receive the next issue according to schedule. Like all people, I needed a break to recharge and plan.

Now, I'm back in business and excited to share new content in the next Therapy Business Brief issue.

See you on Friday!

Avivit

P.S. You can email me here if you want to share any feedback, or let me know about a course idea if you have one.

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