I've written over 200 issues of this (mostly) weekly newsletter.

And frankly, there are weeks when I just don't feel like writing at all. It's hard to come up with new material that I consider to be genuinely worth reading. I don't like wasting your time on trite ideas that pollute your inbox. Judging by the open rates, I'm succeeding.

Having said that, I don't consistently write because I think that every issue is a pearl of wisdom. I write because consistency allows me to keep our conversation going, share my POV about the business of private practice, and ideally make your life easier.

Occasionally, my emails lead my readers to want to work with me, but not always.

I can't tell you the ROI of every individual issue. But after four years of publishing, I can confidently say that email has significantly contributed to the growth of my business.

And that's my point today. I often get questions like: "When will I start seeing results from SEO, email, Google Business, LinkedIn, etc.?"

And the truth is, it's hard to predict. You need to keep doing something for a while to start seeing results.

SEO will compound over time if you consistently publish new content that's relevant to the people you're trying to attract. Google Business requires ongoing maintenance to keep generating local clicks, LinkedIn demands posting. Well, you get the point.

Consistency and maintenance are boring. Many people give up because they get tired of doing boring things. Others believe that they're doing something wrong if they don't see immediate results.

Faster results can happen. But they need big budgets. That's how platforms like BetterHelp, and Talkspace grew so fast. They hired teams that did the boring stuff for them at volume.

Of course, you don't need to do that. But what you can do is make concrete decisions about your business and marketing strategy, your brand message, and pick a marketing channel you can stick with it.

Then keep doing it long enough to find out if it works.

Even when it's boring.

See you next week,

Avivit