I just finished putting together a content strategy brief for my client. Typically I offer a keyword research and my recommendations for optimization of each page.

This time, I approached it a little bit differently because I wanted it to also include an "authority strategy". Meaning, how to make the website a "go-to" place for a particular information, a knowledge hub for a specific audience.

Today, the goal is not just ranking. It's becoming one of the trusted sources that both people and AI systems rely on.

In the past couple of years, people's search behavior has changed. AI citations have contributed to less click throughs overall. Additionally, people started using LLM platforms for research and decision making.

In other words, your website is no longer your only digital storefront. It's one piece of a much larger trust ecosystem.

According to SEO leaders like Neil Patel, your website is now responsible for only about 25% of your online leads. Increasingly, review sites, directories, and other trusted sites influence how people make decisions.

Platforms like Gemini, ChatGPT, and others, source information from these sites (as well as your website) in making their recommendations. So when someone is searching for a therapist, it pulls from places like Psychology Today and Google Business Profile.

That's exactly why I built my new Local Visibility package. It isn't about getting more directory listings. It's about helping your practice tell a consistent story across the places that influence both human and AI recommendations.

Currently, I'm starting locally, in NJ, but I wanted to offer it to you first. This is a done-for-you service to help you establish local trust and visibility faster.

My approach is simple, I want to help AI cite your practice by telling a consistent story about your practice across platforms, so the people who are searching on Google find you first.

If that sounds like a good idea, you can learn the details about it here.

See you next week,

Avivit

P.S. I'm retiring the curated news section from TBB. There are plenty of places to get mental health news. I'd rather spend this space helping you make sense of what's changing and what it means for your practice.