Today is an unusual issue.

Instead of sharing my insights on growth and marketing, I'll treat you to a list of opportunities for growing your practice this month. This is truly an ROI issue so make sure you save it.

May is shaping up to be a strong momentum month, and I invite you to participate in at least one of these opportunities. None of us want to be caught off guard this summer, so let's get ready!

May 4-7: The Private Practice Growth Bundle​
Valued at over $1700, it's a FREE bundle featuring resources of 28 business and marketing experts.
>> Click Here for Details​

May 20-22: Practice Marketing & Growth Summit​
Hosted by Therapy Flow, this two-day Live Virtual summit for Practice Owners features 30 industry experts. Speakers like Whitney Owens, Joe Sanok, and yours truly will be teaching the exact strategies for filling caseloads in 2026.

Today is the last day to save $100 on Early Bird Pricing.
>> Grab Your Ticket Here​

May 16 - 19: Simple Practice Mental Health Provider Day Promo
​To celebrate and support providers, Simple practice is launching their biggest promotion of the year - 70% OFF the entire year. Plus my exclusive link gives you 7 days free to try it out.

Profit First Bookkeeping ​
My friend Andrea Rotondo from Liquid Cents Bookkeeping is opening her availability this month for therapists who want to build their financial structure to support their cash flow.
>> Connect with Andrea Here​

Rate Benchmarking Tool For Therapists
​I shared this before, but it's worth sharing again, because this tool from Heard can help you see where you stand by experience level and what a rate change could mean for your annual income.
>> Find Out Here​

Reply to let me know if you have any questions about any of these resources. I always answer.

See you next week,

Avivit

And now to the news!

NOTEWORTHY

Directory Referrals Are Becoming Less Reliable

Source: Clear Health Costs​

Therapists report declining and inconsistent referrals from major directories, raising concerns about dependence on a single platform.

Why it matters: Visibility is less stable. Practices need multiple ways to be found.

BUSINESS AND PRIVATE PRACTICE

The Private-Pay Therapy Niche Filter

Source: REdD Strategy​

A look at how defining a clear niche helps therapists stand out, attract better-fit clients, and build a more sustainable private-pay practice.

Why it matters: Without a clear niche, it’s harder for clients to choose you, especially in a more competitive, private-pay market.

INDUSTRY NEWS

Financial State of Private Practice 2026

Source: Behavioral Health Business​

The industry is moving away from expansion toward demonstrating outcomes, specialization, and measurable value.

Why it matters: Generalist positioning is getting harder to sustain. Differentiation is becoming essential.