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NOTES FROM THE EDITOR

Let's wrap it up in a bow

I confess, I didn’t reach any of the three goals I set for 2025.

But what's more humbling is realizing that the goals I picked a year ago were completely misaligned with my business.

Instead, I achieved other goals. Like doubling my revenue and getting crystal clear on what happens next. And I think it's good enough.

Clarity is often underestimated. It's treated as something abstract, while in fact it's the most important asset in your business. It's also the hardest one to achieve.

Often, we deliberately avoid it so we don't have to face our mistakes. At other times, we get distracted with our peers, competitors, and "shiny" new objects in the market.

The True Value of Clarity

Clarity is not just nice to have because it gives you a direction. It's also a tool to hack away the inessential.

For me, it meant simplifying my offers, and stripping away the expenses that weren't supporting my direction. By doing that I saved $2,000 in yearly expenses.

Maybe it's not a large amount, but having a leaner business feels more aligned and protective of my resources.

I also removed services that were too emotionally intense without a real financial justification for it. That freed up my energy and mental space for better serving my clients and planning the first quarter of 2026.

The Tradeoff

And while there are clear benefits of this process of attaining clarity, the tradeoff is that it takes time and the desire to be reflective and honest.

It meant that I had to pause certain things that generated leads and income. Not because they weren’t working, but because they were pulling me in the wrong direction.

I had the luxury of time to do that but not everyone is as lucky. If slowing down is not something you can afford right now, you probably need a second pair of eyes on your practice.

If you want to take stock and plan your Q1 so you start your new year with clarity, my Strategic Marketing Session can be especially valuable. Together, we can identify what supports your growth, what is holding you back, and where your efforts will have the strongest impact.

In any case, I'd like to wish you Happy Holidays and a peaceful time with your loved ones.

Thank you for reading.

And now to the news!

AD BREAK

NOTEWORTHY

Mental Health and Buy Now, Pay Later

New research from Johns Hopkins links poorer mental health to higher use of buy now, pay later services.

Why it matters: Financial stress is increasingly showing up in the therapy room.

BUSINESS AND PRIVATE PRACTICE

Concierge Care Is Growing Fast

A new report projects the concierge medicine market will nearly double by 2032, driven by demand for personalized, direct care.

Why it matters: More clients are willing to pay for access and continuity.
If you’re building or refining a concierge therapy model, this How to Create a High-Impact Marketing Strategy for Your Concierge Therapy Practice guide can help you position it effectively.

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INDUSTRY NEWS

Healthcare Costs Are Driving Where the Wealthy Live

Rising healthcare costs are influencing where high-income Americans choose to live.

Why it matters: Regional shifts in wealth can affect private-pay demand.

FINAL THOUGHTS

The cleanest way to move forward is knowing what to leave behind.

See you next week,

Avivit