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PARTNERS AND SPONSORS

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NOTES FROM THE EDITOR

Learn to do boring

Today I'll get a bit personal.

A few months ago my husband got a new job. It took him over a year to find it.

As a tech guy he's not very good at schmoozing. And before, he never had to. This time, he had to try everything.

But primarily, he focused on doing one thing every single day - applying to LinkedIn job posts.

Even though, everyone told him that LinkedIn job posts are fake, and that most jobs are found through networking.

He still applied, every single day for over a year. Until he got an offer.

This method paid off because despite trying other job searching methods, he was doing one thing consistently.

Why some therapists can't fill their caseloads

The lack of consistency is one of the biggest enemies of progress. I see it with clients and, frankly, myself.

Therapists who've experienced a sudden drop in leads often panic, thinking that something external is going on.

When in reality, they haven't been consistently promoting their practice. Maybe they advertised or networked at some point until their caseload filled up, and then they stopped.

So when their referrals dry up, the immediate reaction is to find another method that could solve this problem quickly.

What do other practices do better

When I work with clients who see success from marketing, I notice that they do the same thing my husband did. They're diligent in doing the boring stuff consistently.

They build a marketing infrastructure with the channels that they're comfortable with, and keep using them for a while. It's tedious and sometimes boring, but it works.

Once they create a system to generate new leads consistently, successful practices add other channels to it.

Not to replace what they've been doing before, but to add to it.

Where you can start today

There are a few basic things that you can do to start today:

1. Double down on what's already working for you.
2. Stay consistent for a few months.
3. Create a system that includes:
   • Building awareness about your practice
   • Generating qualified leads consistently
   • Converting your leads to clients

Hope this helps. If you need help figuring this system out, book a Marketing Strategy Call with me here.

And now to the news!

NOTEWORTHY

Evolving Roles in Mental Health Workforces

Behavioral-health companies are now creating new job titles like “cyberpsychologist” and “healthy device advisor” as the field adapts to tech and wellness integration.

Why it matters: These shifts hint at how client expectations and referral networks are changing.

BUSINESS AND PRIVATE PRACTICE

How to Lower Private Practice Costs in 2025

This article outlines practical strategies (subscriptions, overhead audits, vendor negotiations) that practices can use to reduce expenses.

Why it matters: When your foundational income stream is still being built, cutting unnecessary costs is one of the fastest ways to improve stability.

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INDUSTRY NEWS

Medicare/Medicaid Plans Exaggerate Claims

Recent reporting shows that some private Medicare and Medicaid plans misrepresent how many in-network mental-health providers they actually have.

Why it matters: As more clients rely on these plans, credibility of your network status becomes a competitive edge and a risk factor if misaligned.

FINAL THOUGHTS

Consistency is incredibly underrated because it's not glamorous or seen as "risqué".

But it's undefeated. It compounds over time.

And that's the secret of other practices.

See you next week,

Avivit