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PARTNERS AND SPONSORS

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NOTES FROM THE EDITOR

How we used the Summer Slump

The hardest things in starting and growing an online community is keeping people engaged.

One of the mistakes I initially made with the REdD Academy Network was giving too much too soon. I hopped on weekly live trainings and tried to create engagement by posting questions and resources.

But I learned that this approach doesn't work for therapists and is costing me members. So instead, I decided to slow things down. I changed my strategy from "choose your own adventure" to "follow me!"

Monthly Focus

I came up with a new system that blends a curriculum of an online course with the camaraderie of a community. Every month I focus on a single "mission", a marketing focus that is easy to follow and implement.

For example, in June our mission was to do outreach to generate referrals. The Network members had a clear plan, templates and a guide to systematically reach out to medical providers, peers, and personal networks. And the results were overwhelmingly positive.

Here's what one member wrote:

In July we focused on building and strengthening an online presence, and in August we've put together our content strategy.

What's Next

This week we've kicked off our 4th mission, SEO. It's a big topic and not every member has caught on to it yet. But that's ok, because the tutorials, the live session recordings, the guides and the checklists are there to guide them along.

And now, after I've seen the success of slowing down the pace, I've decided to open the doors for new members again in October.

So if you like the idea of a guided action plan and a supportive community to help you grow your practice, click here to join the waitlist and get notified on early registration.

And don't worry, we'll meet you where you are.

Now to the news!

NOTEWORTHY

Hair Samples May Help Predict Mental Health Risks

New research shows that analyzing cortisol in kids' hair could help identify those at risk of developing mental health issues after illness.

BUSINESS AND PRIVATE PRACTICE

My Interview With Heard

This week my interview on the Heard podcast was finally released, just in time. In it, we are talking about Email Marketing and the best ways to turn subscribers to clients.

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INDUSTRY NEWS

California Mental Health Hotline Hit by Budget Cuts

Dozens of “Warm Line” mental health counselors were laid off due to state funding shortfalls.

FINAL THOUGHTS

September is the time when we roll up our sleeves and get back into the work mode.

For many of us it means taking on more clients or working on attracting them again. Joining others with the same goals and mission can help you get there faster.

See you next week,

Avivit