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NOTES FROM THE EDITOR

If you're new here, welcome!​
Thanks for joining 2,500+ fellow therapists who read this weekly newsletter for marketing insights and industry news.​
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Get ready, it's coming for you...

This week I've signed up for at least 3 webinars that promoted new launches of programs and digital courses.

This wave of promotions is not accidental, 'tis the selling season.

Because in the summer, most people don't buy. In fact, in the summer people want to get away from learning or engaging "deep work" thinking and activities.

In private practice, this is the time for the dreaded Summer Slump. For many therapists it means looser schedules but also lower revenues.

In some cases, this is a welcome break. You can recharge, rest, and spend time with your loved ones. But if this is an anxiety provoking thought, you can still do something about it.

And you can start today.

Here are just a few things you can do to reduce the risk of a "summer slump":

• Look at your numbers and decide how many new clients you want to attract over the next 3 months.
• Talk to your current clients about their summer schedules so you can plan for retention.
• Create a short-term marketing plan using what you already have: your website, your referral network, your online presence, or even ads.
• Consider offering flexible or summer-friendly options for therapy.
• Experiment with limited-time offers or short programs to stay visible and helpful.

All of this is doable even with limited time and funds.

But if you can't do it on your own, I’ve opened a few slots for pre-summer marketing sessions at a discounted rate of $150 (normally $350).

This special rate is only available until Thursday, May 22nd.​
Book now, and you can use your session any time this summer.

🏷️ Use code SMMR25 at checkout.​

And now to the news!

NOTEWORTHY

GLP-1s May Improve Mental Health Outcomes

Early research suggests that GLP-1 medications, typically used for weight loss, may also offer some mood-related benefits.

It’s a developing area worth watching, especially as these medications become more common in your clients’ lives.

BUSINESS AND PRIVATE PRACTICE

How States Are Starting to Regulate AI in Mental Health

As AI tools show up in more mental health settings, some states are starting to draft new legislation.

This piece outlines what’s taking shape and what therapists and tech companies need to keep in mind as the landscape shifts.

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INDUSTRY NEWS

New Study: 1 in 4 Kids Has a Parent With a Substance Use Disorder

A new report highlights just how many children are impacted by a parent’s substance use.

If you work with kids or families, this is a powerful data point that underscores how widespread this challenge really is.​

FINAL THOUGHTS

If you're reading these lines, I want to leave you with this:

Even one tiny intentional step now can make a big difference in how your caseload looks this summer.

You don’t need to do everything.
Just don’t do nothing.

See you next week,

Avivit