Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #123] Yes, your brand as a therapist matters
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π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERSNOTES FROM THE EDITORIs it really worth it?As a practice owner and a provider, your time is a limited resource. Juggling priorities is difficult enough without adding another item to you "to-do" list. So investing your time in something as vague as a brand may seem like a fool's errand. In this video, I argue that preserving your resources is precisely the main reason for building your therapy brand. It will save your from the constant hustle of trying out new marketing tactics and pouring money into promising new marketing channels that yield very little results. If you want to develop a robust strategy for attracting clients to your practice, building a brand for your practice is crucial. But besides the benefit of having a strategy, a defined brand will help you stand out from other therapists. Otherwise, you will be left to compete based on your fees and immediate availability. To show you how it's done, I just re-wrote one of my most read articles 4 Steps That Will Make Your Therapy Brand Stand Out. β
β And now to the news! NOTEWORTHYDoes Text Therapy Work?Despite the criticism towards Talkspace and BetterHelp, therapy via text is showing positive outcomes. This Time Magazine article, highlights recent research and data regarding the effectiveness of text therapy. β
BUSINESS AND PRIVATE PRACTICEEthics and AI in Healthtech MarketingAccording to the CMO of ObvioHealth, one of the key ethical challenges of AI implementation in marketing is bias in training AI models. In healthcare, this could lead to serious consequences, sometimes meaning the difference between life and death. β
INDUSTRY NEWSMental Health Job GrowthEmployment growth in the Mental Health field is expected to be 3 times higher than other jobs in the U.S. According to the U.S. Bureau of Labor and Statistics: "Growth for these roles is set to increase by 19%, going from about 450,000 workers in 2023 to 534,000 by 2033, making it among the top 20 fastest-growing U.S. occupations." β
FINAL THOUGHTSThere are 3 main components in an effective marketing strategy:
Since you, Reader, are on top of the two first elements, your road to building a successful strategy is already much shorter than for other businesses. All that's left to do is to figure out how to build a strong brand for your practice. See you next week! Avivit Say hi π on LinkedIn, WhatsApp, or YouTubeβ π Partner with Therapy Business Briefβ |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR Let's be honest... As the Mental Health space evolves and offers more options for people to access care through various online platforms and federal funding, private practice owners may find...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR What I learned by promoting other people If you've read my recent emails, you probably saw that I had been promoting Amy Porterfield's Digital Course Academy. I did it because I've...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Limited Time Only! Jump into an ENTIRE module of Digital Course Academy. Watch every video... scroll through each lessonβ¦ check out the tech libraryβ¦ and more! CLICK HERE TO SNEAK A PEAK NOTES FROM THE EDITOR The best way to build your website... is by planning it first. It's obvious, I know. But you'll be surprised at how uncommon this is. People love diving into the most exciting part, the...