Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #119] Is social media worth the investment?
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π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERSNOTES FROM THE EDITORTikTok at the OlympicsThis year (not by choice), I'm watching the Olympics through a completely different lens. Because of my children's obsession with TV ads, I have to sit through the many commercials inserted into the programming. And here's what I noticed... TikTok is on a lot. It's there to show us how it helped an old veteran buy a new wheel chair, and a business owner expand the business beyond her wildest dreams. The message is clear, if it wasn't for TikTok no one would know and no one would care. Despite its popularity, TikTok is just one of the social platforms available for marketing. There are many others you can use to promote your private practice and bring awareness to your services. Still, you may be asking yourself: "Is social media even worth the investment?" Let's face it, it can be time consuming. What's more, you won't necessary see immediate returns from all the hard work you put into it. If you're conflicted about using social media as a marketing tool for your practice, I'm here to help you out. I just wrote a detailed article on the Power of Social Media for Therapists in which I answer the gnawing question above.
And now to the news! SPONSORED BYNOTEWORTHYHIPAA compliant AI notesOrchid, the Behavioral health EHR platform has developed the first AI enabled note taking scribe. The tool aims to relieve behavioral health providers from time-consuming administrative tasks. β
BUSINESS AND PRIVATE PRACTICEHow to stand out from your competitionThe mental health industry can be a competitive landscape. As a provider, your number one business goal is to attract clients who are the best fit for your practice. An effective way to do it is to establish a unique message that sets you apart from other therapists. TherapyFlow just published my article on standing out from your competition with a strong marketing message. β
INDUSTRY NEWSSimple Practice launches ePrescribeFollowing the acquisition of Lumello, an electronic medical record management platform, SimplePractice launched a new tool ePrescribe. ePrescribe provides mental health prescribers the ability to prescribe medication, access a patientβs medication history, and order refills to get their patients the medication they need. β
FINAL THOUGHTSTherapists I speak to, dabbled in social media marketing on some level. Many have abandoned this effort because they couldn't see any progress from the hours spent posting and commenting. My goal here is not to convince you to get back to social platforms but to show you the opportunities that these platforms hold for your practice. βRead the article if you want to build your social media strategy or hit reply if you need extra help. See you next week! Avivit Say hi π on LinkedIn, WhatsApp, or YouTubeβ π Partner with Therapy Business Briefβ |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS The All-in-One Solution Designed To Help You Thrive From admin work to clinical care, the tools that work together to simplify every part of practice management - so you can focus on what matters most. Sign Up For A Free Trial Today New Customers Only I've tried most marketing channels... And all I can tell you is, the higher your investment, the better the returns. (But only if you know what...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR Let's be honest... As the Mental Health space evolves and offers more options for people to access care through various online platforms and federal funding, private practice owners may find...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR What I learned by promoting other people If you've read my recent emails, you probably saw that I had been promoting Amy Porterfield's Digital Course Academy. I did it because I've...