Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #118] Marketing or Clients? What comes first...
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π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERSNOTES FROM THE EDITORBuy the chicken, get lots of eggsWhen I founded REdD Strategy I had no client base nor a marketing budget. Like many beginner entrepreneurs I was conflicted. "Should I invest my future earnings in attracting clients quickly or wait for clients that would finance my business growth?" Worried about potential risks, I chose the latter. The choice worked for me then because I had time. There was no pressure for me to grow quickly, so I didn't. Instead, I focused on raising my two little kids and slowly building a client base. Was it the right decision then? Yes. Would I make the same decision today? Absolutely not. With my priorities shifting from caregiving to providing, letting my business grow organically is simply not an option. A profitable business requires intentional growth. The old clichΓ© "You need to spend money to make money" is a clichΓ© because it's true. Over the years in business I've invested tens of thousands of dollars in marketing and business development. Some investments were more successful than others, but they were still worth it because they gave me the confidence to grow. Lately, I have talked to several therapists faced with the same dilemma I was years ago. I don't like pressuring people into making a financial decision (admittedly not a great sales tactic) and I can't help but empathize. But if that's you worrying about potential risks of investing without the certainty of a solid client base, know this... What we focus on, amplifies. The more you focus on attracting new clients, the higher are your chances of attracting them. Don't waste time pondering what comes first. Buy the chicken and get the eggs. And now to the news! SPONSORED BYNOTEWORTHYFrom branding to salesGary Vaynerchuk is one of the most listened to marketers online. His use of social media allowed him to grow his family business for a $3 million to $60 million in just five years. Watch this video to find out what it takes to build a strong brand and connect with customers. BUSINESS AND PRIVATE PRACTICEMoney - a barrier to mental healthcare27,600 people participated in a recent federal health survey. One of the key findings showed that 37% of people with medical debt delayed mental health care for their depression. β
INDUSTRY NEWSGovernment funding for Women's Mental HealthThe Biden administration is allocating $27.5 million in funding for community-based organizations focused on women dealing with behavioral or substance abuse issues. Some of the funding will be coming through SAMHSA for expanding access to maternal health. β
FINAL THOUGHTSI typically write this newsletter with a strong emphasis on the future. But this issue was focused on reflecting back and learning from the past. With August's start next week, it's a worth-while exercise to look back so we can use that to get ready for the fall. What aspect of your practice will you be focusing on next month? Respond if you'd like to share. And now, I'm off to watch the Summer Olympics. See you next week! Avivit Say hi π on LinkedIn, WhatsApp, or YouTubeβ π Partner with Therapy Business Briefβ |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR Let's be honest... As the Mental Health space evolves and offers more options for people to access care through various online platforms and federal funding, private practice owners may find...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR What I learned by promoting other people If you've read my recent emails, you probably saw that I had been promoting Amy Porterfield's Digital Course Academy. I did it because I've...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Limited Time Only! Jump into an ENTIRE module of Digital Course Academy. Watch every video... scroll through each lessonβ¦ check out the tech libraryβ¦ and more! CLICK HERE TO SNEAK A PEAK NOTES FROM THE EDITOR The best way to build your website... is by planning it first. It's obvious, I know. But you'll be surprised at how uncommon this is. People love diving into the most exciting part, the...