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NOTES FROM THE EDITOR

Why we blog

This week I spent several hours writing guest blogs for other websites.

Being a guest writer is not always easy because you have to adjust your writing to someone else's requirements and writing guidelines. Despite that, it's worth the time investment. Here's why...

Writing a blog for your own website signals to search engines like Google and Bing, that your website has valuable information for the users. And if you write about the topics that people search for then your website becomes even more relevant.

It's the basis of SEO (Search Engine Optimization); the more valuable content your website has to offer, the more it will show in search results.

But that's not the entire story...

Your website needs authority, a.k.a good reputation, and that takes time. So to speed up the reputation building process, SEO experts try to get other websites with good reputations link to their sites.

That's where guest blogging comes in. When you write an article for another website (preferably a reputable one), you're showing that your website is important enough to link to.

(Similar to having other providers refer to your practice.)

But before you can offer yourself as a guest writer, you need to build up your own blog a bit. If you've never done it and don't know where to start, I'm here to help.

Last year I wrote the 7 Steps to Creating a Successful Therapy Blog article that explains the process step-by-step.

In it, you'll learn how to:

• Choose your audience
• Pick relevant topics
• Write and promote your blog

And if you have any questions, just hit reply. I always answer.

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And now to the news!

P.S. Thanks again for reading TBB every week, I work hard to make it worth your while. I also can't fit everything valuable into one weekly email. So if you want to learn more about marketing your practice, follow my content on LinkedIn where I share much more.

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NEWS, TRENDS & DATA

Therapists who inspire

Cecil Holston II, a clinical social worker wears a shirt with a “Dope Black Therapist" written on it. He uses it as one of his tools to reduce shame for boys and men about needing mental health support.

In this article, Mr. Holston shares why representation matters for attracting men and boys to therapy.

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7 states with promising youth recovery

Finally some encouraging news. Axios shared data about 7 states in which the youth mental health crisis is showing signs of recovery.

For example, in North Caroline the percentage of students that seriously considered suicide dropped to 18% (2023) from 22% (2021).

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Investing in Marketing: Advice from Beacon Media

My friends at Beacon Media + Marketing just published a guide to help mental health providers decide where to invest their advertising budgets.

The Guide examines channels such as:

• Google Ads
• Facebook Ads
• Ads on other social media platforms
• Search Engine Optimization (SEO)

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That's it for this week. Do you have thoughts or insights about the articles I shared? Drop me a line, I'd love to know.

See you next week!

Avivit

Whenever you're ready, here's how I can help you:

1. Work with me 1-on-1 to grow your therapy business.

2. Promote yourself to my subscribers by sponsoring this newsletter.

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