Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #114] How to improve your SEO with guest blogging
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π Did someone share this newsletter with you? Subscribe here. Sponsored by:β‘οΈThe Marketing Power Hour is a low-commitment high-value 1:1 coaching session where you can ask me ANYTHING about marketing your private practice. Use the discount code: JUNE24 at checkout for 20% off! The limited-time JUNE SPECIAL is valid until 06/30/2024 only. NOTES FROM THE EDITORWhy we blogThis week I spent several hours writing guest blogs for other websites. Being a guest writer is not always easy because you have to adjust your writing to someone else's requirements and writing guidelines. Despite that, it's worth the time investment. Here's why... Writing a blog for your own website signals to search engines like Google and Bing, that your website has valuable information for the users. And if you write about the topics that people search for then your website becomes even more relevant. It's the basis of SEO (Search Engine Optimization); the more valuable content your website has to offer, the more it will show in search results. But that's not the entire story... Your website needs authority, a.k.a good reputation, and that takes time. So to speed up the reputation building process, SEO experts try to get other websites with good reputations link to their sites. That's where guest blogging comes in. When you write an article for another website (preferably a reputable one), you're showing that your website is important enough to link to. (Similar to having other providers refer to your practice.) But before you can offer yourself as a guest writer, you need to build up your own blog a bit. If you've never done it and don't know where to start, I'm here to help. Last year I wrote the 7 Steps to Creating a Successful Therapy Blog article that explains the process step-by-step. In it, you'll learn how to:
And if you have any questions, just hit reply. I always answer. β
β And now to the news! P.S. Thanks again for reading TBB every week, I work hard to make it worth your while. I also can't fit everything valuable into one weekly email. So if you want to learn more about marketing your practice, follow my content on LinkedIn where I share much more. β NEWS, TRENDS & DATATherapists who inspireCecil Holston II, a clinical social worker wears a shirt with a βDope Black Therapist" written on it. He uses it as one of his tools to reduce shame for boys and men about needing mental health support. In this article, Mr. Holston shares why representation matters for attracting men and boys to therapy. β
7 states with promising youth recoveryFinally some encouraging news. Axios shared data about 7 states in which the youth mental health crisis is showing signs of recovery. For example, in North Caroline the percentage of students that seriously considered suicide dropped to 18% (2023) from 22% (2021). β
Investing in Marketing: Advice from Beacon MediaMy friends at Beacon Media + Marketing just published a guide to help mental health providers decide where to invest their advertising budgets. The Guide examines channels such as: β’ Google Ads β
That's it for this week. Do you have thoughts or insights about the articles I shared? Drop me a line, I'd love to know. See you next week! Avivit Whenever you're ready, here's how I can help you:1. Work with me 1-on-1 to grow your therapy business. 2. Promote yourself to my subscribers by sponsoring this newsletter. β |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR Let's be honest... As the Mental Health space evolves and offers more options for people to access care through various online platforms and federal funding, private practice owners may find...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR What I learned by promoting other people If you've read my recent emails, you probably saw that I had been promoting Amy Porterfield's Digital Course Academy. I did it because I've...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Limited Time Only! Jump into an ENTIRE module of Digital Course Academy. Watch every video... scroll through each lessonβ¦ check out the tech libraryβ¦ and more! CLICK HERE TO SNEAK A PEAK NOTES FROM THE EDITOR The best way to build your website... is by planning it first. It's obvious, I know. But you'll be surprised at how uncommon this is. People love diving into the most exciting part, the...