Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #113] Going back to marketing basics
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π Did someone share this newsletter with you? Subscribe here. Sponsored by:The Marketing Power Hour is a low-commitment high-value 1:1 coaching session where you can ask me ANYTHING about marketing your private practice. Use the discount code: JUNE24 at checkout for 20% off! The limited-time JUNE SPECIAL is valid until 06/30/2024 only. NOTES FROM THE EDITORIt's not new"The more things change the more they stay the same."
Jean-Baptiste Alphonse Karr
Believe it or not Direct Mail is on the rise again. If you're not familiar with the term, direct mail means physical promotional materials that you get in the mail, like postcards. The high response rate from direct mail campaigns, has sent marketers to increase their investments in this channel. With all the sophistication of digital marketing, going back to a seemingly antiquated methods seems strange, right? After all, I was doing direct mail campaigns 20 years ago! But here's the thing, it works. According to Data Axle USA, 60% of recipients find the information they get in the mail useful. I don't know about you, but I have a drawer in my kitchen filled with postcards advertising different services. Done right, Direct Mail can be incorporated into your digital marketing as well, drawing people to your website and your email list. For therapists, it could be an easy way to let people know about your services and attract potential clients. And the best part? You can start with a small inexpensive batch for your area or community. Let me know if you like this idea, just hit reply and share your thoughts. And now to the news! β NEWS, TRENDS & DATAHow Finances affect Mental HealthDakota News Now has dedicated a segment to the destruction of Americans' mental health by financial issues. With nearly half of the population being affected by financial stresses, many turn to unhealthy eating habits and social isolation. β
Cybersecurity BurnoutCybersecurity is another professional sector that is currently being hit with high levels of burnout and substance abuse. According to a Gartner study, 25% of people in charge of cybersecurity occupying the position of CISO (Chief Information Security Officer) are projected to leave the field in 2025 due to workplace stress. β
Key Trends in TelemedicineHealthcare Tech published its outlook on the key trends for Telemedicine. One such trend discusses the necessary regulatory and reimbursement reforms. β
π£ Thank you for being TBB's loyal reader! I've been thinking about changing the format of the newsletter and I'd like your feedback. I'm contemplating removing the curated news section and just focus on marketing and business advice. Please help me make this decision by replying to the question below. Do you like the curated news section? Just reply with a "yes" or a "no". Thank you! Avivit Whenever you're ready, here's how I can help you:1. Work with me 1-on-1 to grow your therapy business. 2. Promote yourself to my subscribers by sponsoring this newsletter. β |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR Let's be honest... As the Mental Health space evolves and offers more options for people to access care through various online platforms and federal funding, private practice owners may find...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR What I learned by promoting other people If you've read my recent emails, you probably saw that I had been promoting Amy Porterfield's Digital Course Academy. I did it because I've...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Limited Time Only! Jump into an ENTIRE module of Digital Course Academy. Watch every video... scroll through each lessonβ¦ check out the tech libraryβ¦ and more! CLICK HERE TO SNEAK A PEAK NOTES FROM THE EDITOR The best way to build your website... is by planning it first. It's obvious, I know. But you'll be surprised at how uncommon this is. People love diving into the most exciting part, the...