πŸ›Ž [TBB #113] Going back to marketing basics


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NOTES FROM THE EDITOR

It's not new

"The more things change the more they stay the same."
Jean-Baptiste Alphonse Karr

Believe it or not Direct Mail is on the rise again.

If you're not familiar with the term, direct mail means physical promotional materials that you get in the mail, like postcards.

The high response rate from direct mail campaigns, has sent marketers to increase their investments in this channel.

With all the sophistication of digital marketing, going back to a seemingly antiquated methods seems strange, right?

After all, I was doing direct mail campaigns 20 years ago!

But here's the thing, it works.

According to Data Axle USA, 60% of recipients find the information they get in the mail useful. I don't know about you, but I have a drawer in my kitchen filled with postcards advertising different services.

Done right, Direct Mail can be incorporated into your digital marketing as well, drawing people to your website and your email list.

For therapists, it could be an easy way to let people know about your services and attract potential clients.

And the best part? You can start with a small inexpensive batch for your area or community.

Let me know if you like this idea, just hit reply and share your thoughts.

And now to the news!

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NEWS, TRENDS & DATA

How Finances affect Mental Health

Dakota News Now has dedicated a segment to the destruction of Americans' mental health by financial issues.

With nearly half of the population being affected by financial stresses, many turn to unhealthy eating habits and social isolation.

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Cybersecurity Burnout

Cybersecurity is another professional sector that is currently being hit with high levels of burnout and substance abuse.

According to a Gartner study, 25% of people in charge of cybersecurity occupying the position of CISO (Chief Information Security Officer) are projected to leave the field in 2025 due to workplace stress.

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Key Trends in Telemedicine

Healthcare Tech published its outlook on the key trends for Telemedicine.

One such trend discusses the necessary regulatory and reimbursement reforms.

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Avivit

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Therapy Business Brief

Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.

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πŸ“£ Please help me make this newsletter a better reading experience for you. I'm considering removing the curated news section and focusing on marketing and business advice only. Help me make this decision by replying to the question below. Do you like the curated news section? Yes No πŸ’š Thank you for being a TBB loyal reader! Sponsored by: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with...

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πŸ’š Did someone share this newsletter with you? Subscribe here. Sponsored by: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link ✨ NOTES FROM THE EDITOR No, but really... People want guarantees. Every time I jump on a consultation call with a practice owner who's considering investing in marketing, I get the same question: "How long does it take to see results?" The honest answer...

πŸ’š Did someone share this newsletter with you? Subscribe here. Sponsored by: ⚑️The Marketing Power Hour is a low-commitment high-value 1:1 coaching session where you can ask me ANYTHING about marketing your private practice. Use the discount code: JUNE24 at checkout for 20% off! Book it today, use it anytime! The limited-time JUNE SPECIAL is valid until 06/30/2024 only. NOTES FROM THE EDITOR Why we blog This week I spent several hours writing guest blogs for other websites. Being a guest...