πŸ›Ž [TBB #110] What does "funnel" mean in marketing?


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NOTES FROM THE EDITOR

A bird-eye view perspective

In one of his latest interviews, Jerry Seinfeld said that "perspective" is the most important word in life. I agree with him, here's why.

Without perspective, we can lose track of all the moving pieces in the world around us. We can get distracted or develop a single vision in business and life that can distort our sense of reality.

When it comes to marketing, zooming out and looking at your whole strategy can give you clarity and show how every channel, effort, and activity is supposed to work together to achieve a specific goal.

In private practice, the goal is to consistently attract new clients.

We use SEO, Social, ads, outreach, and other tactics to do that, but we don't often have a clear understanding of the order, or in marketing terms, a "funnel" that helps us organize this process.

To help you, Reader, I've created this diagram that shows how each marketing piece builds up on the other.

Take a look at this visual and try to identify which parts you're missing in your marketing funnel.

Let me know if this helps you see things from a different perspective.

And now to the news!

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NEWS, TRENDS & DATA

Veterans turning to private care

Recent reforms in the Veterans Comprehensive Prevention, Access to Care, and Treatment Act and the Veterans Access, Choice, and Accountability Act open the door for veterans to access private mental healthcare.

That means that private providers need to better understand the needs and the culture of this population.

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Excluding Jewish Therapists

26 therapists in the Chicago area have ended up on a "don't refer" list among other clinicians. The common trait of these blacklisted therapists is the fact that they are Jewish.

The inclusive nature of the mental health space has stopped applying to providers and clients with a Jewish background. The article "β€˜Opposite of inclusive’: A look inside the increasingly hostile environment for Jewish therapists" explores this topic in detail.

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Reducing the Communication Gap with Clients

A recent survey found that 75% of clients prefer online scheduling to scheduling by calling in.

Many providers use online scheduling via EHR platforms but are still struggling with providing access to electronic forms and records for their clients.

This article takes you through the communication gaps between providers and clients.

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Keep growing,

Avivit

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Therapy Business Brief

Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.

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πŸ’š Did someone share this newsletter with you? Subscribe here. Sponsored by: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link ✨ NOTES FROM THE EDITOR No, but really... People want guarantees. Every time I jump on a consultation call with a practice owner who's considering investing in marketing, I get the same question: "How long does it take to see results?" The honest answer...

πŸ’š Did someone share this newsletter with you? Subscribe here. Sponsored by: ⚑️The Marketing Power Hour is a low-commitment high-value 1:1 coaching session where you can ask me ANYTHING about marketing your private practice. Use the discount code: JUNE24 at checkout for 20% off! Book it today, use it anytime! The limited-time JUNE SPECIAL is valid until 06/30/2024 only. NOTES FROM THE EDITOR Why we blog This week I spent several hours writing guest blogs for other websites. Being a guest...