Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #116] The foolproof marketing strategy for your practice
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π£ Please help me make this newsletter a better reading experience for you. I'm considering removing the curated news section and focusing on marketing and business advice only. Help me make this decision by replying to the question below.
π Thank you for being a TBB loyal reader! Sponsored by:NOTES FROM THE EDITORPrepare for the unexpectedWhen Russia invaded Ukraine in 2022, Meta platforms like FaceBook and Instagram got blocked and banned by the Russian government. Frantic Instagram influencers started to desperately funnel their followers to the Russian-native Telegram platform. Large amounts of followers and incomes were lost in this process. Now, with the TikTok ban looming in the US, the same fate may await the users who amassed big followings on the platform. But the threat of losing your audience is not isolated to social media. Eventually, any marketing channel you currently use could betray you.
The only way to protect yourself from ending up in a similar situation as the Russian Instagram influencers is by having a marketing strategy with a multi-channel approach. That means knowing exactly what type of clients you want to attract, outlining the best avenues to connect with them, and using different channels available to you for engaging with them. My recent post on LinkedIn goes over a multi-channel strategy for a private practice owner. βTake a look here and join the discussion. And now to the news! β NEWS, TRENDS & DATASuicide prevention AI toolAccording to the American Journal of Preventive Medicine, the economic cost of suicide and self-harm is measured at $510 billion a year. With the healthcare system not being well-equipped for suicide prevention, better preventative tools are needed to reduce the growth in suicide rates. Christopher Molaro, a veteran and the founder of NeuroFlow, developed an AI powered platform that behavioral healthcare providers can use to keep track of their patients and assess their suicide risk. β
Men's mental health in the Mortgage IndustryAfter the pandemic's real estate boom followed by the rising interest rates, professionals in the mortgage industry have been facing stressful challenges. A recent survey found that 35% of men in the industry have experienced mental health conditions and were embarrassed to talk about them. β
Sex therapist fined for cyber bullyingA UK Sex Therapist was fined Β£75,000 for carrying a damaging cyber bullying campaign against a competitor. The judge labeled the intentional defamation campaign on Google and Facebook as "vicious and frightening". β
That's it for this week. Do you have thoughts or insights about the articles I shared? Drop me a line, I'd love to know. See you next week! Avivit Whenever you're ready, here's how I can help you:1. Work with me 1-on-1 to grow your therapy business. 2. Promote yourself to my subscribers by sponsoring this newsletter. β |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR Let's be honest... As the Mental Health space evolves and offers more options for people to access care through various online platforms and federal funding, private practice owners may find...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR What I learned by promoting other people If you've read my recent emails, you probably saw that I had been promoting Amy Porterfield's Digital Course Academy. I did it because I've...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Limited Time Only! Jump into an ENTIRE module of Digital Course Academy. Watch every video... scroll through each lessonβ¦ check out the tech libraryβ¦ and more! CLICK HERE TO SNEAK A PEAK NOTES FROM THE EDITOR The best way to build your website... is by planning it first. It's obvious, I know. But you'll be surprised at how uncommon this is. People love diving into the most exciting part, the...