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Therapy Business Brief

Let's talk about income


Hi Reader,

There’s a side of private practice that people don’t talk about enough.

It’s not marketing. It’s not branding.

It’s income.

Even though we don’t talk about it openly, most of us have wrestled with these questions at some point. Often alone.

  • How long does it take to fill a caseload?
  • When is it safe to raise fees?
  • Should I take insurance?
  • What happens if referrals slow down?
  • How do people create real stability over time?

The answers to these shape our decisions and our financial stability, yet there hasn’t really been a space to address them all together.

That's why my friends at Heard are hosting a free virtual summit on March 13 called:

Full Caseload: Growing Your Private Practice Income

I’ve had the chance to get to know the team at Heard, and I appreciate how thoughtfully they approach the financial side of private practice.

They’re bringing together therapists and experts to talk openly about what worked, what did not, and what they would change.

If income clarity has been on your mind, this feels like a worthwhile conversation to join.

If income clarity is part of your 2026 focus, this is worth your time.

March 13th at 9:30am - 12:30pm PT

Warmly,

Avivit

Therapy Business Brief

Hi, I’m Avivit Fisher. I’ve been working in mental health marketing since 2017, and I write Therapy Business Brief for therapists who want to think more clearly about private-pay growth, without hype, urgency, or constant course-correction. Each week, I share perspective on private-pay growth, marketing decisions, and the realities of running a therapy practice.

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