Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #115] How much time does it take to build a full caseload?
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π Did someone share this newsletter with you? Subscribe here. Sponsored by:Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link β¨ NOTES FROM THE EDITORNo, but really...People want guarantees. Every time I jump on a consultation call with a practice owner who's considering investing in marketing, I get the same question: "How long does it take to see results?" The honest answer is: "It depends..." But it's also become a running joke among marketers because this answer is vague and deeply unsatisfying. In reality, guaranteeing results in marketing is almost like guaranteeing results from therapy. There are just too many variables. That being said... I recently partnered with Heard to write an article that addresses the question of "How Long Does It Take to Fill Your Therapy Practice?" In it, I go into detail about the many business and marketing elements that could affect your outcomes as well as specific strategic steps you can take to speed up the process of filling your caseload. And although I can't guarantee a full caseload, I can help you get there faster by offering my insights. β
β And now to the news! P.S. Thanks again for reading TBB every week, I work hard to make it worth your while. I also can't fit every valuable resource into one weekly email. So if you want to learn more about marketing your practice, follow my content on LinkedIn where I share much more. β NEWS, TRENDS & DATAChanges in the Eating Disorders marketThe high demand for Eating Disorders providers drove many opportunists into the market during the 2020-2022 pandemic years. Now, the market is adjusting itself, filtering out quality providers and addressing its challenges. Allan Benham, the CEO of Alsana, discusses these changes in this Behavioral Health Business podcast episode. β
Therapist or a TikTok celebrity?βIβve decided not to work with a therapist before because they mentioned that they use TikTok and Instagram, even though they explicitly stated that they would never share personal details from sessions.β
Rebecca*, a 32-year-old living in London.
βI actually found my therapist through TikTokβ
Casey*, 25, who has been seeing her current therapist for six months.
Both quotes are representing the two opposing views on therapists' videos on TikTok in a recent article from The Independent. Mental health providers are divided on the topic of TikTok as well, mentioning potential dangers that come from self-diagnosing, etc. β
Normalizing psychotherapy for medical workersA recent survey of 9,000 physicians in the US found that 49% feel burnt out and 20% reported feeling depressed. Unfortunately, only 11% reported seeking mental health help because of fear of disclosure to medical boards and insurance records. β
That's it for this week. Do you have thoughts or insights about the articles I shared? Drop me a line, I'd love to know. See you next week! Avivit Whenever you're ready, here's how I can help you:1. Work with me 1-on-1 to grow your therapy business. 2. Promote yourself to my subscribers by sponsoring this newsletter. β |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR Let's be honest... As the Mental Health space evolves and offers more options for people to access care through various online platforms and federal funding, private practice owners may find...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Get everything you need to build your best practice with Headway Accept insurance with ease, simplify claims,and manage an efficient practice β all fromone platform. SIGN UP FOR FREE NOTES FROM THE EDITOR What I learned by promoting other people If you've read my recent emails, you probably saw that I had been promoting Amy Porterfield's Digital Course Academy. I did it because I've...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Limited Time Only! Jump into an ENTIRE module of Digital Course Academy. Watch every video... scroll through each lessonβ¦ check out the tech libraryβ¦ and more! CLICK HERE TO SNEAK A PEAK NOTES FROM THE EDITOR The best way to build your website... is by planning it first. It's obvious, I know. But you'll be surprised at how uncommon this is. People love diving into the most exciting part, the...