πŸ›Ž [TBB #115] How much time does it take to build a full caseload?


πŸ’š Did someone share this newsletter with you? Subscribe here.


Sponsored by:

Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link ✨


NOTES FROM THE EDITOR

No, but really...

People want guarantees.

Every time I jump on a consultation call with a practice owner who's considering investing in marketing, I get the same question:

"How long does it take to see results?"

The honest answer is: "It depends..."

But it's also become a running joke among marketers because this answer is vague and deeply unsatisfying.

In reality, guaranteeing results in marketing is almost like guaranteeing results from therapy. There are just too many variables. That being said...

I recently partnered with Heard to write an article that addresses the question of "How Long Does It Take to Fill Your Therapy Practice?"

In it, I go into detail about the many business and marketing elements that could affect your outcomes as well as specific strategic steps you can take to speed up the process of filling your caseload.

And although I can't guarantee a full caseload, I can help you get there faster by offering my insights.

​

​

And now to the news!

P.S. Thanks again for reading TBB every week, I work hard to make it worth your while. I also can't fit every valuable resource into one weekly email. So if you want to learn more about marketing your practice, follow my content on LinkedIn where I share much more.

Follow on LinkedIn

​

NEWS, TRENDS & DATA

Changes in the Eating Disorders market

The high demand for Eating Disorders providers drove many opportunists into the market during the 2020-2022 pandemic years.

Now, the market is adjusting itself, filtering out quality providers and addressing its challenges.

Allan Benham, the CEO of Alsana, discusses these changes in this Behavioral Health Business podcast episode.

​


Therapist or a TikTok celebrity?

β€œI’ve decided not to work with a therapist before because they mentioned that they use TikTok and Instagram, even though they explicitly stated that they would never share personal details from sessions.”
Rebecca*, a 32-year-old living in London.
β€œI actually found my therapist through TikTok”
Casey*, 25, who has been seeing her current therapist for six months.

Both quotes are representing the two opposing views on therapists' videos on TikTok in a recent article from The Independent.

Mental health providers are divided on the topic of TikTok as well, mentioning potential dangers that come from self-diagnosing, etc.

​


Normalizing psychotherapy for medical workers

A recent survey of 9,000 physicians in the US found that 49% feel burnt out and 20% reported feeling depressed.

Unfortunately, only 11% reported seeking mental health help because of fear of disclosure to medical boards and insurance records.

​


That's it for this week. Do you have thoughts or insights about the articles I shared? Drop me a line, I'd love to know.

See you next week!

Avivit


Whenever you're ready, here's how I can help you:

1. Work with me 1-on-1 to grow your therapy business.

2. Promote yourself to my subscribers by sponsoring this newsletter.

​

Therapy Business Brief

Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.

Read more from Therapy Business Brief

πŸ“£ Please help me make this newsletter a better reading experience for you. I'm considering removing the curated news section and focusing on marketing and business advice only. Help me make this decision by replying to the question below. Do you like the curated news section? Yes No πŸ’š Thank you for being a TBB loyal reader! Sponsored by: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with...

πŸ’š Did someone share this newsletter with you? Subscribe here. Sponsored by: ⚑️The Marketing Power Hour is a low-commitment high-value 1:1 coaching session where you can ask me ANYTHING about marketing your private practice. Use the discount code: JUNE24 at checkout for 20% off! Book it today, use it anytime! The limited-time JUNE SPECIAL is valid until 06/30/2024 only. NOTES FROM THE EDITOR Why we blog This week I spent several hours writing guest blogs for other websites. Being a guest...

Hi, Reader According to Data Axle USA, 60% of recipients find the information they get in the mail useful. I don't know about you, but I have a drawer in my kitchen filled with postcards advertising different services. Done right, Direct Mail can be incorporated into your digital marketing as well, drawing people to your website and your email list. For therapists, it could be an easy way to let people know about your services and attract potential clients. And the best part? You can start...