πŸ›Ž [TBB #107] The easiest way to connect with other providers


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NOTES FROM THE EDITOR

Serving other people's interests

When Dale Carnegie began his work on How to Win Friends and Influence People, he expected modest success.

Mostly, he wanted to write a book as an aid to the course he taught in Harlem.

The main points in Carnegie's book are based on courtesy and common sense yet it became an international bestseller and sold over 30 million copies.

One of the main principles of this book is a good reminder for building genuine connections through networking:

Talk In Terms Of The Other Person's Interests.

Often, we think of networking as a numbers game in which we serve our interests to generate business. For therapists, it may look like going to events or grabbing coffee with a colleague.

A better approach would be to look at the value you could offer to another provider and ask yourself:

"Why would someone want to refer to me?"

and

"Who could benefit from referring to me the most?"

When we think in terms of other people's interests, we can become more memorable, compelling, and yes... influential.

If you like this approach, reply and let me know your thoughts.

And now to the news!

P.S. Make sure to check out the consultation group below ↓

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NEWS, TRENDS & DATA

A 6 Billion Dollar Industry

Ozempic is a 6 billion dollar industry and is expected to increase to $100 billion within the next decade.

The writer Johann Hari explores Ozempic and the weight loss industry in his latest book "Magic Pill".

In this interview, Hari talks about his internal conflict about using Ozempic for his weight loss and the research he did on the benefits and potential dangers of the drug.

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Treating Chronic Pain

Cacti, a Dallas-based biotech startup is tackling chronic pain in an innovative effort of combining AI, Psychedelics, and Psychotherapy.

"Where traditional pain management has focused on treating the acute feeling and overlooked the psychology behind it, Cacti focuses on the experience of pain and how it correlates to brain function."

The "Lost" Generation

The "Lost Generation" in this MedPage Today article refers to adults who grew up before the turn of the century when behavioural health disorders weren't properly diagnosed.

The article raises awareness of the increase in these diagnoses in adults today and the need for improved training for mental health providers.

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Perfect Parents

A 2023 survey of 700 parents revealed that 57% are burnt out. Some of the main contributors to burnout are pressures to be a "perfect parent" as well as a relationship with a spouse, and structured extracurricular activities.

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That's why I feel comfortable asking you to leave a testimonial about this newsletter so more therapists can plan for the unpredictable and succeed in private practice.

Thank you for helping me spread the word!

Keep growing,

Avivit

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Therapy Business Brief

Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.

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πŸ’š Did someone share this newsletter with you? Subscribe here. Sponsored by: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link ✨ NOTES FROM THE EDITOR No, but really... People want guarantees. Every time I jump on a consultation call with a practice owner who's considering investing in marketing, I get the same question: "How long does it take to see results?" The honest answer...

πŸ’š Did someone share this newsletter with you? Subscribe here. Sponsored by: ⚑️The Marketing Power Hour is a low-commitment high-value 1:1 coaching session where you can ask me ANYTHING about marketing your private practice. Use the discount code: JUNE24 at checkout for 20% off! Book it today, use it anytime! The limited-time JUNE SPECIAL is valid until 06/30/2024 only. NOTES FROM THE EDITOR Why we blog This week I spent several hours writing guest blogs for other websites. Being a guest...